Even among rising concerns of affordability and economic stability, Canadians increasingly see nature as a source of strength and prosperity. New polling by Canada’s Nature Advantage and Abacus Data reveals overwhelming agreement across demographics and political ideologies that nature can and should be one of our most valuable national economic assets.
The evidence is clear: Canadians no longer need to be convinced that nature is one of our greatest economic advantages. Now, they are looking for the government to take action to drive lasting growth and prosperity rooted in the forests, farmlands and waters they value.
"People are looking for sources of strength they can count on. Nature fits that need: it is rooted in this country, familiar to Canadians and widely recognized as an asset we can build our future around.”
A Canadian Vision
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96%
agree it is important for Canada to position nature as one of its most valuable economic assets
⇧ 3 points from 2025 -
93%
agree investing in nature can secure Canada’s long-term economic resilience and independence
⇧ 6 Points from 2025 -
80%
support the federal government helping businesses transition their operations to adopt nature-based solutions
⇧ 1 point from 2025
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Canadians Are Ready to Put Nature’s Economic Value to Work
Abacus Data provides insights on what these results say about Canadians' appetite for an economy rooted in nature. Read More
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Building Canada’s Nature Advantage
David Coletto, Founder, Chair & CEO of Abacus Data, discusses how Canadians are increasingly seeing nature as a source of economic strength and resilience even amongst growing uncertainty. Read More
Policy Pathways
See how Canada's Nature Advantage is advancing policy that can turn the Canadian dream of a nature-positive economy into reality.
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