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Canada’s Nature Advantage

Nature Is A Catalyst For Economic Growth

Canada’s Nature Advantage is a network for forward-thinking business leaders who know our economy is stronger when nature is properly valued.

An engineer with a laptop assesses hydro infrastructure.
Finance An engineer with a laptop assesses hydro infrastructure, highlighting how renewable energy supports sustainability and powers Canada’s economy. © Adobe Stock

Leaders Investing In Nature.

Our network includes leaders from finance, agrifood, forest management, Indigenous business, and other sectors who power the Canadian economy. We recognize that investments in our air, forests, fields, and clean water foster innovation, create jobs, strengthen rural economies, diversify trade, and support Indigenous rights.

Canada’s Nature Advantage is spotlighting business models and policy solutions that reflect the true value of nature – and that reward forest managers, farmers and Indigenous communities who steward our lands and waters – to build a resilient economy.

A farmer stands with a tablet in front of equipment.

Reflecting Nature’s True Value.

We are spotlighting the true value of nature as the foundation of Canada’s economic future, and championing policy changes to supercharge investments in this advantage.

A professional presents data on a screen.

80% of Canadians want government and corporate leaders to realize the power of nature to achieve environmental, ecological, and economic goals.

Abacus Data 2024 Survey, commissioned by Nature United
A panoramic view of evergreen forests and distant mountains.
Forest Management A panoramic view of evergreen forests and distant mountains symbolizes Canada’s natural wealth and its role in sustainability and economic growth. © Adobe Stock

FAQ

  • Canada’s Nature Advantage is informed and driven by business leaders and experts in finance, forest management, agriculture and Indigenous enterprise. Nature United is the secretariat of Canada's Nature Advantage.

  • Nature-based solutions are actions to protect, sustainably manage and restore natural or modified ecosystems that address societal challenges effectively and adaptively, simultaneously providing human well-being and biodiversity benefits. They can include climate mitigation strategies, climate adaptation, and efforts to restore biodiversity.

  • Investments are expected to return more than $20 for every $1 spent, according to research cited by Smart Prosperity Institute in the October 2024 research.

  • Join leaders in forest management, agriculture, finance, Indigenous business, and public policy in building economic opportunity that accounts for the value of nature by championing Canada’s Nature Advantage, amplifying our research, and helping inform and advance policy proposals that will scale investments in nature and shape the future of Canada’s resource-based economy. You can also formalize your participation by joining Canada’s Nature Advantage network.

  • With rising pressure to strengthen self-sufficiency, safeguard the environment, and protect Canada’s economy, Canada is at a turning point, and we know nature can be at the centre of our growth.